What is ORM (Online Reputation Management?)
When someone searches for a business online people like to do their research. It’s imperative that you not only do not look bad in potential customers eyes but that you look good! When managing a company’s online reputation we try to find and remove as destructive material we can find about your business online including bad reviews, pictures and social media posts. Once we clear everything up we engage customers and the online community to help build up your online reputation.
Why do I need ORM?
Online reputation management is important because of what is says to your current and potential customers. As noted before customers do research before they decide to give you a call or reach out for a quote.
Recent studies have showed that over 85% of potential customers will read online reviews before deciding on which local business they should call. As you can imagine, if your reviews look better than your competitors you are more likely to get the business!
Not only does have a positive online reputation help you get more customers but it can also help you get better employees! Prospective employees will be doing research on your company before deciding to apply to work at your business. A positive online reputation can go a long way in getting the best potential employees to come through the door!
How can I as a small business owner improve my online reputation?
The first and most important thing for you to do it to make your customers happy! If you feel like you have provided them with excellent service ask them for a review. Once they write you a review, respond to that review by thanking them and letting them and the world know that you care about the service you provide to your customers!
What should I do if I get a bad review?
Respond to it! Do not be cocky or blame the customer. Remember that others will read your response and judge your reaction. If they pointed out a flaw in your business, fix it, say your sorry and let the world know how you are going to correct this flaw. If it’s a malicious review (competitor trying to make you look bad) reach out to website admins of where the reviews are posted and ask to have them removed.
At The Best In Local SEO we have had several malicious google, yelp and bing reviews removed for our customers. If you need help in managing your ORM give us a call, email or fill out the contact form on our homepage.