How PPC (Per-Per-Click) Works
Google AdWords joins items and solutions with the appropriate viewers. In other words, If business 1 offers a plumbing service and a customer is looking for a plumber on the internet AdWords uses a complicated criteria to bring business 1 and the customer together. If you sell services or goods, you want your viewers to find you as easily as possible, no matter where they perform their internet queries.
AdWords uses an public auction structure. As selling real estate, you have the ability to bid on search phrases. You then create ad which are used in Google’s subsidized results. Whenever someone click on your link that is targeted to your website, you pay whatever the value of that specific keyword or key phrase. Since AdWords features as an internet public auction marketplace, highly aggressive search phrases will cost you much more money than small market search phrases. The advantage is that you only pay for the clicks that your website gets. The disadvantage is that to be successful with AdWords, you must earn enough cash in sales to pay for those clicks while still earning a proper profit. That’s why its essential to balance your pay-per-click budget with a proper transformation rate.
Why Isn’t AdWords Campaign Profitable For My Business?
Almost every business owner has heard of Google AdWords. Shoot, many business owners have even tried to run an AdWords campaign by themselves. Many times when business owners try to run the campaigns themselves they end up being unsuccessful. Like all technical innovation, AdWords has many difficulties. These include understanding correct market and key phrase research, developing excellent quality ranking, writing ads that convert to a high Click Through Rate and appropriate visitors and knowing exactly how to geo-target your ads in an effective manner. (I have seen incorrect geo-targeting cost business owners thousands of dollars in an hour)
We at the Best In Local SEO have created and managed many successful AdWords campaigns. I highly recommend seeking our profession assistance so we can make your campaign more profitable while you focus on running your business.
One of the main advantages of using us to manage your PPC campaign is that we not mark up your clicks. We only charge a set management fee. This means that we will have your best interest in mind and not just try to get as many people as possible to click on your ads to drive up our profit margin. We will carefully choose keywords and phrases that will bring you the most return on investment.
I really want to try to do AdWords on my own. Can you give me advice?
While we highly suggest you leave this to us below is some words of wisdom.
Make sure to use negative keywords – AdWords gives us the ability to use something called negative keywords. Say you are the owner of a fire extinguisher inspection company. You don’t want people to click your ad with the search query of “free fire extinguisher inspection”. They are looking for something free and that query many not give you a good return on investment.
Do not link each ad to your homepage – AdWords not only charges
you per click but AdWords also takes into account what page you are sending the potential customer to. When choosing what page to send the customer to when clicking the ad make sure to use the page that most coincides with that specific keyword.
Make multiple ad groups – You do not want to have to many keywords in a specific ad group. Realistically, you want only one or two keywords per ad group with a landing page dedicated to those keywords.
For a more information on AdWords management please check out our blog. If you are ready to have experts run your campaign for you. Give us a call, email or simply fill out the contact me form on our homepage.
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